Longines claim that the Evidenza is invocative of the 1920s. I feel there is some justification in this as the facia of the watch does seem to be old fashioned - but not out-of-date. The tonneau shape of the case goes back to a Longines model dating from 1911; the tonneau shape being an oval with flattened ends.
The Longines Evidenza is suitable for both men and women. The casing is stainless steel although there is a ladies gold version set 44, 0.22 carat, diamonds. The Longines Evidenza comes with either a quartz or self-winding movement. My favourite Evidenza is the one that comes in a stainless steel case with dark brown alligator strap, enhanced by 12 blue painted Arabic numerals. This model also features a moon-phase display with a 31-day calendar at 6 o’clock as well as day of the week and month apertures at 12 o’clock - a very nice watch. The Longines BelleArti is a truly elegant ladies watch. I am fortunate enough to have been able to buy my wife a Longines BelleArti watch for her birthday. The BelleArti range are simple and understated, evoking memories of the Art Deco movement of the 1920s. The dial comes in black, silver or mother-of- pearl. All dials feature 11 Arabic
figures, a second subdial at 6 o’clock and “Cathedral” hands. Some models are available with inlaid diamonds - my wife's watch is without. The casing of the Longines BelleArti is rectangular with a sight curvature of the sides, lending the whole watch a very feminie feel. La Grande Classique de Longines styling calls much upon the earlier design traditions of Longines. The casing is a simple circle and comes in either stainless steel or gold - some models come with inlaid diamonds. As you might expect, for this classical style of watch, the faces come in black, white or mother of pearl. The Logines Grande Classique is definitely for thise of prefer the look of a more traditional watch. The Longines LungoMare is for those who like a more modern looking watch. There is a ladies verion of this watch. The casing is round and comes only in stainless steel. The LungoMare is also water resitant to 100 meters. I really like the LungoMare.
It's pure understated style. It avoids stylistic gimmicks, such as big crowns, over-sized hands and cluttered facia. This watch rivals such makes as Breitling, Tag Heuer and Rolex but priced at a more realistic price for consumers.
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