cheapwatches2012

Rolex watch for professional diving since positioning, and brand image sends a concomitant with the idea of success, rolex is taking after this line of thinking continuously, the brand deepening shape.

1 and in the 1980s - breitling evolution chronomat upper social life partner stop-action. As in the 1980s to economic recovery, competitor brand image gradually began to become bright. 100 da feili began to establish themselves and the relationship, earl young consumers to develop new products at the female, traditional dumped burden to realize their dreams.

Rolex, as a less than a hundred years history of the brand, innovation has always been its early ascent brand value concept. In the late 1980s, rolex also developed a bend in the first paragraph of the automatic watch keep its innovative functions.

The brand image breitling superocean steelfish rolex at this time continue to champion route. Choose spokesperson, in addition to champion this trait besides

The campaign also involved in the development, but it is in a range of motion, upper class society: riding, golf, tennis, F1 in this period inside, rolex not only continue advertising copywriter advertising form, its AD more inherited the 20th century 70's style, in advertising show their long history. After long-term since advertising accumulation, let consumer formed a rolex is always the most appropriate, the best partner feeling.

2, the 1990s - distinguished personalities. Western personalized during the 1990s embodied in the pursuit of individual in a group of recognition. This age of millionaire also began younger, they are rich sometimes, more extravagant stretched between. Especially some male millionaires, collect become part of their leisure life, others are put travel adventure as their often activity, yacht is one of necessary.

Pursue costly itself is rich leisure class mainly displays with economic strength, opened the way middle-class gap, watch production also increased a lot of diamond, gold, gemstone materials. Compare past diamond gold watch, rolex blended in more new age design elements, the more vogue is changed, younger. In product update technology difficulties releasing new products can reveal its innovative strength in 1992, rolex launched a new watch series - with the same brilliant, yacht yacht events as advertisement advertisement content.

As the wave of globalization, the world's top brand swept the world by unprecedented adored, more and more luxury brand in international marketing activities. Rolex also in this time started swarming into Chinese market, takes the lead in 1990s landing on Taiwan, a lot of ads to highlight the grade and adventure spirit. The depiction of explorers and further enrich the rolex brand personality, make it become the pronoun of extraordinary.

3, 21st century rolex - achievement luxury consumption symbols. The early 21st century, based on network technology of science and technology innovation to emerge in endlessly, people pay more attention to life to enjoy. But, horologe industry is another landscape. A stream of nostalgic wave swept over the whole watch making, several world brands in JiNianBan watches, rolex launched in this introduced classic nostalgic series.

This period reflects the advertising appeal era characteristics, begin to make brand of looking both classic, and lead the fashion trend, rolex chose more of popular success movie star brad Pitt as endorsements -. With the previous spokesperson in different, the advertisement advertisement advertisement, which only a ROLEX. "you" The new spokesperson advertisement in the form of deregulation plan rarely use case, brand image broke away from too much text bondage. Rolex gradually become a symbol of luxury consumption.